[ies7]

Disclaimer: This is my personal opinion/experience. Not all people/startup do this.

In 2018-2020 my company (an FMCG company) asked me to temporarily lead the IT & product team of 2 startups that they invest (as a majority) a few years before. One is a telemedicine and the other is an e-commerce.

Both of them have almost all of their auth, db, etc using other unrecognized newly startup SaaS.

After a few meeting I realized that these startups is "guided" by the VC to use other startups service that the VC invest and in return the other startups will(must) use our service (telemedicine) for their employee.

So all of these startup companies can claim the monthly active users and companies that use their products, we also get the topline revenue and then those numbers will be included in a pitch-deck for the next round of investment.

To top that, for the telemedicine I also got a KPI to hire 200 programmers so we can also include that number in the pitch-deck. In 2 years, I got 3 talented one and less than 30 that can code fizz buzz or simple CRUD (with their language of choice).