| 1. Whether they're "no less hard" depends on who's doing it. 2. Many people claim they can do these things (at least, the "business" and "marketing" parts) - hence the surfeit of "nontechnical cofounders". But not all of them can. 3. There are fewer potential technical cofounders available in most areas. 4. Therefore, as a technical cofounder, you should pick only the best nontechnical partners, who will justify an even split of the equity. If you really don't find anyone who measures up in terms of demonstrated ability to hustle, connections that can actually be used, great business plans/prototypes and/or an impressive work ethic, then is it really worth starting up with a mediocre-or-worse cofounder? 5. If you insist on taking a nontech cofounder and you have only multiple mediocre suitors to pick from, it makes sense to me to offer less equity. If your potential partner feels it isn't fair, then look for someone else who understands that the product makers have precedence in this market. Personally, I think making a good business plan and doing marketing may be as hard as programming at times, but at this time, more people claim to be able to do business-side things than coding. That fact in itself justifies the tech cofounders' being picky with their partners. I think tech cofounders shouldn't let the thought that "oh, they work as hard as me" mislead them into partnering with someone who doesn't have capabilities that equal theirs, adjusted for supply and demand. |