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by tabbyjabby 5188 days ago
Ok, but in this specific case, the premise of this being an item that is stealing attention away from the more significant cuts in the budget simply isn't consistent with reality. Go to any national Canadian newspaper. The headline will not refer to the elimination of the penny; it will refer to changes to Old Age Security, or cuts to the CBC. The penny has been but a footnote to budget news. The reason that is the only item of the budget getting attention on HN is because I don't think any non-Canadian HNers really care that our retirement age is now 67, or that health transfers to the provinces have been reduced in this budget.
2 comments
JimmyL 5188 days ago
The newspaper headline doesn't matter; what they're aiming for is controlling the message that's shared over coffee between friends, at the water-cooler, on the office IM feed, etc. In that context, all anyone will talk about is cutting the penny.

If this seem familiar, last time around it was changing the words to O Canada (http://www.cbc.ca/news/arts/music/story/2010/03/03/o-canada-...).

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lambersley 5188 days ago
I concur.

The reason this topic generates chatter is because its simple to understand. My teenage sister gets it, my 7 y/o gets it, the homeless person at Union understands and the Bay St exec gets it. Its not obviously complicated. It takes $0.16 to make a penny. Its eradication will save millions in Gov't spending. "It costs 1.6 Canadian cents to produce each one cent coin and stamping out the penny will save around C$11 million ($11 million) a year." (1)

The other proposed budget topics aren't so easily understood by the general public. Old Age Security? Greater than 40% of Canadians are <30 years old (2). This isn't likely to be the prevailing conversation topic. CBC? Canadian Crown Corporation? Really? Who knew? Who cares? Who understands the impact?

I don't think mass media has conspired to fool the common man (in this case anyway). Its just a simple conversation topic.

Edit: There really isn't any complication since only cash payments are effected (3)

(1) http://news.nationalpost.com/2012/03/30/canada-penny-federal...

(2) http://www40.statcan.gc.ca/l01/cst01/demo10a-eng.htm

(3) http://www.budget.gc.ca/2012/themes/theme2-info-eng.html

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