[ColoursofOSINT]

It's harder to run targeted ads if the data is encrypted.

Sometimes I feel that it's less about money and more about control, but control, in a weird future sense. I wonder if the thought process is, "we should collect this now, so we can use it later," without ever really knowing what it will be used for later.

[amadeuspagel]

It's so strange to see tech companies fight for encryption, not only Apple, which also has a large ad business, but even Meta and Google, which are almost entirely ad-funded, only to see people on HN speculate about how ads are the reason for the fight against encryption.

[drekipus]

Oh they know what they want to use it for later..

[l33t7332273]

What do you suppose the goal is?

[smolder]

They can be better be proxies for the USG's "Total information awareness"?