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by chongli
989 days ago
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I think Google is doing this to protect creators. There have been a lot of people speaking out about burnout and severe mental health struggles on YouTube for a while now. A big contributor to this is toxic engagement from the community. Some people get very upset when they see a whole bunch of negative comments directed at them. You might want to say “these people should just suck it up” but that’s not a road Google wanted to head down. They see healthy and happy creators as more productive and hence more profitable. Hiding downvotes and sentiment analysis on comments are two ways they can protect creators from this stuff. |
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I constantly see creators stress over unclear guidelines from YouTube with inconsistent enforcement on what content is or is not allowed or will or will not be monetized.
If YouTube's priority was creators they'd give clearer guidelines to creators and broaden the range of personal expression that can still get ads put on it.
No - YouTube's push for positivity at all costs is to appease investors and media critics who've complained about comments and downvote campaigns and to appease advertisers who were seriously uncomfortable with the media attention given to them during the initial media push for the adpocalypse.