[Elepsis]

I think this is another in a long series of articles that mistakes the press coverage for the vision. When journalists say "we're x for y" that's their way of conveying the information in a way that makes sense to us, by relating it to something we already understand (at least usually: I've seen TechCrunch use increasingly esoteric examples for "x" of late).

In some cases the companies themselves use that line in their pitch. This isn't surprising, given that it's such a fast and powerful way to give people a rough idea of what you're doing and how short each presentation at YC demo day is.

But that doesn't change the fact that in either case, this is just shorthand and isn't reflective of the grand vision of any of these companies.