[aenvoker]

Completely correct. They did a lot of testing of a variety of user interfaces before choosing Discord.

With a web interface, new users would come in a prompt “dog”, “funny dog”, “two funny dogs”, get bored and leave. But, when a bunch of new users would prompt together in a Discord channel, they would riff off of each other constantly and get creative and detailed with immediate feedback from other users. Engagement and retention were both incredibly higher.

From Day One people have been telling them that Discord was a terrible mistake. All while Discord was measurably a huge success. MJ has been working on a web interface for a long time now. But, Discord has been tough to beat in the big picture.