[lstamour]

Maybe it’s a sales tool for business adoption of Bing, that they’re applying to consumers? And they need the traffic and usage numbers, if they get those their advertising business can sit on top of it and profit.

[TigeriusKirk]

I have no idea if it's making them money, but a year ago I never heard anyone say the name "Bing" and now I'm hearing it several times a day.