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I've sent the list of companies from the latest batch to several non-tech friends and not a single person has been impressed with anything on the list. That's not a good sign.

With things like Dropbox and Reddit not only did my eyes light up, but the eyes of non-tech friends lit up. Same with Hipmunk. Hipmunk I didn't even have to show someone, I could just say "not shitty airline search" and they were intrigued.

I think the point to this submission and others like it are that a lot of people are scratching their heads over this current batch. Nobody expects every company to be "Wow!" but generally there are a few.