[corysama]

The “Long Form Landing Page” is a science that has been popularized and refined since the dawn of the consumer internet. It’s all about slowly building emotional investment from the user to trick them into pressuring themselves to engaging the eventual “Call to Action”.

[QuantumGood]

...and before that it was refined as multi-page copy in direct mail, and full-page or long copy in advertisements. Even if you changed only the formatting in a direct mail piece to make the copy spread over more pages, response rates went up.