[coderdude]

"but you can't blame the author since it seems to work" -> "Profanity can tap into that emotion fairly well."

So a formula for getting knee-jerk clicks and votes is to "bait" the user by using language that elicits an emotional response. :)

[RegEx]

Exactly, I was agreeing with you.

[coderdude]

Ahh, so you were. For some reason I got the impression that you were justifying the use of swearing because of the response it generates while not making the connection between that and outright baiting.