[diegoop]

Apart from marketing, I used to work as a MS consultant for many years (10+), focused mainly on creating custom no-code and almost-no-code tools for business, and the investment was usually lower in the short term, with shorter dev times, but in the long run when the company started to use the solution in the day to day, and started needing more specific tools, no-code solutions tend to be way less flexible and end up with dodgy patches to implement functionality that could have been done in a more maintainable if was a more coded solution from the start. To sum up, and on the field I was working on, it's hard for the client to have a clear understanding of the lack of flexibility that will may face in the near future, and usually ends up on hands of the sales people and what the company providing the solution is focused on.