[asielen]

Usually the marketer is stuck between a rock and hard place. A semi-technical marketer will report into a completely non-technical org led by a CMO who thinks pivot tables are black magic. But they same CMO has promised the CEO and the board that they can integrate their product analytics into their pipeline performance reports, and have it by next week.

Sure the marketer can say no, but the CMO doesn't understand why it is a no because their buddy CMO's marketing team does it already (not understanding the work that went into making it happen at that company). So the CMO interprets no as a performance issue not a technical or process issue.

And this happens all the time. So at some point the marketer is stuck between building a one off report in a spreadsheet or using the tools they have access to (usually something like zapier, or some marketing automation platform) to build a good enough solution that gets presented at the board meeting, and everyone is happy.

Play this on repeat with, marketing, sales, hr, finance etc every month.

The alternative to low code isn't code, it is excel spreadsheets.