[andelink]

> Why should men see ads for tampons?

Why do tampon ads need to exist? It’s something you purchase on a regular interval.

> Why should women see a message telling them to get a prostate cancer checkup?

Why would there be any ads at all for prostate cancer checkups? This should be brought up by your doctor in an appointment with you. Who would even pay for and produce such ads?

> I already have tickets to see the superbowl - why am I getting ads to once again buy more tickets to the superbowl?

A stadium holds what, ~70k people, <0.05% of the US population? The massive adtech infrastructure privacy invasion just to avoid potentially showing an ad to someone who won’t convert on that incremental impression.

None of the arguments for hyper-targeted ads are compelling in the slightest.