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by culturedsystems
992 days ago
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The language in the UK version of the law is "strictly necessary for the provision of an information society service requested by the subscriber or user", which the ICO interprets as meaning "it must be essential to fulfil their request". I don't think tracking page views counts, because it's technically possible to serve a page without using a cookie to track that it was viewed. |
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I was referring to the GDPR as pointed out in my comment.
There even is a GDPR recital that explicitly states:
"[...] The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest."
Source: https://gdpr-info.eu/recitals/no-47/