[king_magic]

Looking through a couple of the comments, I see one of the most immediate reactions is disinterest in the product because it requires a Facebook sign-in. I think that attitude is a bit silly. Facebook has 845 million users. That's a pretty big potential user-base.

As for the site itself, it does look really nice. I agree with brackin's comment about it being a bit difficult to tell what a "gift" is at first glance. It took too much reading for me to figure out that this is different from all of those free Facebook "gift" apps.

I like the idea. I logged in, and was immediately impressed with how nice the site looks. The layout of events is really well done. Good luck guys, I think this could be really useful and fun.

[fusiongyro]

845 million users is a lot, but it's not the entire internet. I still manage to have friends despite not having digitized them with a Facebook account, and I could still use help keeping track of their birthdays and what to get them--if that's what this site lets you do.

[king_magic]

Fair enough, but I think if you look at it from the developer's point of view, they are trying to get a minimally viable product in front of their target market - which happens to be immense. Yeah, sure, some people might be inconvenienced by not being able to use this without Facebook, but for now, they have an easy* way to connect with the vast majority of their target market.

*easy used relatively here