[brackin]

This is the kind of business where your competition really doesn't matter. They can't take away from your business very easily, as in they can't make deals with certain partners to cut you out and being first to market or having lots of leverage doesn't matter.

Focus in the product. The site is great, although it's hard to know what a gift is at first glance. It almost has the look of an eCard site, which lead me to believe it was those annoying virtual gifts. The first three lines don't mention gift cards, just gifts.

There's a difference, I like the idea of sending someone a gift card with this slick product but not virtual or physical gifts. For me this makes all the difference.

The idea of giving something with physical value but digitally makes a lot of sense. I think this model could be taken further if after some traction you made deals with certain partners to offer more or make it even more unique.

[giftdish]

Brackin,

Agreed, we need to clarify what types of gifts you can give. Digital (e)Gift Cards are one of the types you can give, they're delivered instantly but have physical value, as they can be redeemed online or printed out and redeemed in-store.

[brackin]

Yeah, very interesting business. I think the option to post to a wall might be interesting. Part of giving a gift is the social gratitude that you have given a gift. Which is why these 'pay for virtual gift' apps in Facebook even exist and why people go as far as posting publicly rather than a message. It also makes the product very viral and would allow you to grow much faster, of course making message or wall post a choice.

Update: Thinking about it, not sure if it's possible as anyone could access your giftcard. If it is then it'd be interesting.

[giftdish]

Brackin,

That's actually how most of our gifts are sent. You can make a gift public or private. If it's public, it's posted to the recipient's Facebook wall (and you get all the social gratitude that comes along).

We make everyone login before seeing their gifts, so people can send gift cards to the wall, and we make sure only the recipient can view it.