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by bostik 996 days ago
Believe me, if journalists could tap the same set of resources as advertising does, they would. A really good editor can turn a mediocre piece to a good one, but it takes time, and 3-4 rounds of back-and forth. The same editor, working with a prodigiously talented writer, can turn a rough diamond into something absolutely incredible.

Disclosure: I've done about a decade of freelancing, and during that time was trained by old-school practitioners on how to structure my writing.