[myrmidon]

To put things in perspective: They had 2k employees in 2020 and grew to ~6k now.

To me, growing your employee numbers like that seems to be orders of magnitude more costly and risky than licensing some games to give away for marketing.

Having to lay off some people after growing quickly by ~200% does not seem like that big of a failure to me...

PC Magazines in the 2000s also managed to do regular game giveaways just fine (while being much smaller than even 2020-Epic), and I would wager they had razorsharp margins and much less revenue, too.