[jncfhnb]

I would wager the free games have been a net positive to their bottom line in terms of customer acquisition. Most games are not big ticket items, and the ones that are are usually out of a push to sell new DLC or a new sequel. I’m guessing it’s not that expensive.

I buy everything off of EGS if I can because of it, even though the EGS is trash

[kipchak]

Some of these numbers came out in the Apple suit, it worked out to about $2.37 per user with 7% going on to pay for something giving a cost of $33.23 per paying customer acquired, and an estimated revenue of $40 per paying customer.

https://www.theverge.com/2021/5/4/22418782/epic-games-store-...