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Google is undeniably bad for privacy. That’s the whole reason they pay a premium to be the default search.

[Affric]

They key part you have chosen to ignore is:

> "And after:"

This indicates that the article is nuts for suggesting Apple should attempt to get deeper into advertising and search while decrying Google's model.

Getting deeper into advertising and search can only erode the part of the company that believes in any rights that the user has.