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by dgudkov
990 days ago
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People frequently overestimate the role of data in decision-making. Metrics, numbers and other quantitative information don't tell the full story. For a CEO to make decisions, the full picture must include qualitative information - risks, opportunities, market events, competitor's actions, etc. Metrics are just part of the full picture. Far less significant than many BI developers and "data teams" tend to think. |
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