> Basically the scammer needs to reduce false positives (email recipients who are unlikely to become victims) and adding some outlandish detail ensures that only the real fools will be fooled.
And then you get people like James Veitch, "This is what happens when you reply to spam email":
> Veitch recorded three TED talks in 2015 and 2016.[17] One chronicles Veitch's encounter with a supermarket chain's marketing emails, and the other two are about scam emails.[18][19][20]