[grvdrm]

> More often than not that's an email or PDF

> I think "self-serve" analytics is silly, the idea that you put all of the data in front of people and they'll derive "insights". That's not how normal people or data work

So well said. It doesn't shock me anymore when someone asks for a succinct summary or a PDF version rather than digging through dashboards on their own. In my company, we have a user-facing analytics product, and we added the option to take a PDF snapshot on a recurring basis and send it via email!

[itsoktocry]

The grander your title, the more likely you are to want a succinct summary of need-to-know data delivered to you in a convenient format. For most executives, something in their email is best; they are there anyway, no logging in to anything.