[saulpw]

Okay now imagine you're a plumber. How are you going to advertise your services to get business? Put an ad in the Yellow Pages? Post flyers around the neighborhood? Make an ad on Craigslist?

It's easy to say "ditch all that crap" when you have other people in your corporation who use all that crap so you can just show up at your job and do your work. But the crap is still there, becoming a necessary tool for functioning in society, one impressionable teenager at a time.

[otteromkram]

Fun fact: Business and personal accounts don't have to be the same thing.

[saulpw]

Sure. But this is what is meant by "required to play the game". And it's also happening on a personal level--witness the number of events I haven't been invited to because I'm not on Facebook.