[kredd]

I'm not sure what you're talking about, since videos can be up to 10 minutes on TikTok. Sometimes the algorithm favours longer videos to promote "educational stuff" (don't quote me on this, but that's what the corpspeak says, and it's definitely a thing in the Chinese version of the app). I would say 3-5 minutes is more than enough to give a general opinion of a book without going into details.

[Given_47]

Wasn't aware of that, thanks for pointing that out. And full disclosure, I haven't seen any tiktok book reviews so these are my thoughts on tiktok globally (which is perhaps unfair). I guess my general annoyance then is the, let's say, minification. And the stupidly engaging hook sentences. Very artificial and a lack of authenticity and because you're at the mercy of the algorithm, the discoverability of niche, genuine vids can be extremely hard. Not that these are groundbreaking takes though