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by toddnessa 5191 days ago
In life there are often short-term gains that can be made by someone either lacking in principle or who simply fails to exercise it. In simple terms, in this world there are always going to be temptations to travel down a road that in the end leads to death. In this case, it is eventual financial death for the marketer.

I know the temptation is for this road to be traveled because it's most often the easier road in the short-run for someone to take. There is no doubt in marketing a product or service that you are going to have to knock on many doors. Most often this will mean having to spend money in the process of running ads in order to get the word out. Bots such as those used by the Pinterest spammer automate the process but do so by taking advantage of loop-holes in the system and in so doing exploit whatever platform they are using (in this case Pinterest).

It is one thing to offer a product or service and to let people know about it and quite another to use technology to exploit a Platform for the purpose of sending unsolicited information to those who you do not know. There are better ways to market products and to profit from the sale of them through proven, sound marketing strategies.

The use of spam bots are not a reflection of anyone who has pursued an education of good marketing techniques. Such people only serve to give marketers in general a bad name. Those who pursue get rich quick strategies like this are not they type of people that endure for the long-run.