[Xeronate]

I've never met anyone that thought the LPs were meant to imply Amazon "really cares". I like Amazon because it seems more straightforward than other companies. It's a business and it wants to make money. The only way I've ever interpreted "customer obsession" is that it's mutually beneficial to do what's best for the customer.

[ashbee]

That's exactly it though: it's often (perhaps even usually) not beneficial for Amazon to do what's best for the customer.

What's the point of "Customer Obsession" if it's secondary to "Amazon Obsession"? Doing what's best for the customer unless it isn't also what's best for Amazon is just doing what's best for Amazon.