[kj12345]

It's not completely new functionality. Adobe Alchemy, for example, has been free since 2008 and is used by a number of popular Flash apps and games. Of course they can charge for it if they want, but they're now competing with Unity, NaCL, UDK, and HTML5, so it is going to be a hard sell.

[talmand]

Don't forget you have to use Alchemy and Stage3D in the same project. I think too many are glossing over that fact.

Plus UDK has a similar deal.