[ZeroGravitas]

Net zero will probably save you money, not cost you money.

But giving you that small amount, or even charging you a small amount doesn't solve the problem, even after you scale it up to billions doing it. Because those billions are currently going to a relatively small number of people who really don't want those billions to stop coming to them and have the concentrated power to stop the vast democratic majority from getting their way.

And one of their techniques, alongside pretending the problem doesn't exist, or blaming other people, is to claim it would be expensive to fix.

Imagine a monopolist arguing, oh it would be really expensive to fix this market failure! and you have the rough idea.

It's a "collective action" problem, not one of missing tech or unwillingness to pay.

https://en.wikipedia.org/wiki/Collective_action_problem