[cookmeplox]

I think you might have some of the facts wrong here - the post you're talking about never mentioned moving back to Fandom (nobody would ever entertain that option), and we ended up putting one pretty small ad in a pretty non-disruptive place, not "injecting ads at a pretty insane volume".

In reality, we are doing fine on revenue, and more than covering the full-time labor costs by serving one ad to about 35% of users (really more like 20% after you account for ad blockers). It's still a bit icky compared to doing something donation-based or working directly with the studio, but neither of those would pay the bills. It turns out that a pretty small amount of advertising pays the bills just fine, which really puts into perspective how insane Fandom's monetization is.

You can read more specifics/numbers in my post here: https://meta.weirdgloop.org/w/Forum:Mid-2023_business_update