[roneythomas6]

I am not sure why people think it was scammy? Pixel Pass was a glorified device financing option. Unlike Apple iPhone Upgrade Program where you trade in your phone. The upgrade isn’t free you still need to pay monthly for next two years when you upgrade. You can still upgrade for much cheaper with 0% financing. Also when you subscribe to Spotify or Netflix is there an expectation that you get the same price you signed up for when they increase price? That is the same happening here. For two years people got the Pixel Pass were paying for the device financing + perks. They only paid for device they got and not for any future device. Take a look at Pixel financing cost it is much cheaper than Pixel Pass and when you finance you have the option to trade in old phone and get reduced finance rate.

[simondotau]

The tone of the parent post might not have been ideal, but it is correct on the facts. By ending the program, the opportunity lost to subscribers was to begin financing of a new device with a new 24 month contract period. There was no sweetheart discount involved in getting a new device.

To be clear, I’m a mild Apple apologist and strong Google critic, but even I can see this wasn’t scummy. It was only disappointing. (And even then, it shouldn’t have been disappointing. Google is famous for three things: search, ads, and cancelling stuff.)

[roneythomas6]

I don't understand what opportunity was lost? They are still offering 0% financing which is still cheaper than Pixel Pass. On top when you add trade in, it's even cheaper. With Pixel Pass you cannot trade in.