Interesting to me because I was just reading an article from an agent that said TikTok doesn't sell books at all.
Both articles are probably wrong. As with anything, it's not so cut and dry.
The fact that people who are in the business of selling books are failing at monetizing TikTok while lots of people who are buying books are getting recs from TikTok is every signal you need.
TT has somehow managed to grow supermassive while also feeling like the small web of yore. Nothing gold can stay but here's hoping they keep
it up for a bit longer.
Now I'm curious how much HN is a driver of book buying. I've bought books solely based on praise from an HN comment.