[wil_shipley]

We generally don’t charge to update our apps to a new operating system. In fact, that’s been a lot of what we’ve done to version 2 over the last couple years – it now runs on an OS TWO major versions beyond what we wrote it for. And that was a free upgrade for all users.

But if I rewrite an app and improve the art and the flow and the interaction and every little part of it, there’s no way to say, “Hey, pay and we’ll give you the better interface.”

I spend years tweaking every single part of my apps when I make a new version. I can’t just throw a switch to turn those on or off.

Finally: it’s pretty much my job to bitch about what Apple does wrong, just as it is yours: it’s the only way they will improve. They’re not gods. They need feedback.

[demallien]

Wil, have you looked at lowering the upfront price of new versions - You would get more customers(but probably less revenue), but you would make back the money on upgrades to a larger user base.

Actually, I'm not really asking if you have looked at it - you probably have. But I'd be interested in hearing your analysis, particularly as this seems to be the route that Apple has taken themselves - cheaper software but you pay full price for each new version.