[alephnerd]

> revenue is shrinking as evidence there was no demand

Revenue shrinking means there isn't monetary demand. Consistent YoY shrinkage is enough reason to shut down an initiative.

Brownie point initiatives only make sense during a low interest rate environment. If revenue is dropping significantly with no foreseeable market growth, that money can be better deployed in other growth opportunities, or kept in a bank, or given back to investors via stock buybacks or dividends to ensure stronger investor relations and higher valuations.

If you feel there is actual market demand that can be satiated, feel free to build your own alternative. Maybe the economics work for you. This is a forum maintained by YCombinator...