[smogcutter]

It’s not even about churning papers in Ed research.

The grand prize is any kind of gimmick that can be turned into staff development material and a lucrative publishing/consulting career.

[sandspar]

See Angela Duckworth's "Grit"-based cottage industry ("A 2013 MacArthur Fellow, Angela has advised the World Bank, NBA and NFL teams, and Fortune 500 CEOs.") The grandmaster of the form is Yuval Noah Harari, who, among other things, has parlayed his pop histories into children's books and graphic novels.