[PeterisP]

From the AI industry perspective, I'd call it "deepfake" if it's generated as the original deepfake method did, by taking a real image or video and replacing only the face, and "AI generated" if the whole image was generated.

But perhaps this is a technical distinction that will go away soon, or perhaps has already disappeared in colloquial usage.

[zmgsabst]

I always used it literally:

“Deepfake”: a fake generated by a DNN, or tool chain comprised primarily of such.