[uoaei]

Is it so hard to infer? McKinsey, consulting firm famous worldwide for its ruthless "optimization" of all industries often at the expense of consumers in favor of realizing short-term gains that look good to C-suite and shareholders, causes shifts in business practices both directly in its involvement as well as indirectly by inspiring copycat competitive tactics.

[xenocratus]

Yes, it is hard to infer for someone who's never heard of McKinsey. Assuming everyone MUST've heard is in poor taste. As far as I'm aware, there's no curriculum necessary for users of this site.

[thuuuomas]

It’s poor taste to expect every passing reference to be scoped to your specific minimum of background knowledge.

[Ensorceled]

I’ve heard of McKinsey, despise them and the term still made no sense completely out of the blue and out of context.

Maybe McKinseyfication would have been better…

[JoshuaRogers]

Hadn't heard of McKinsey. Genuinely thought it was a weird way to reference President McKinley in the same way you might hear "Reaganomics". I was waiting to hear how a long dead president was responsible for the food chain issues. :P

Edit: Added missing word.

[olalonde]

I guessed it had something to do with the consulting firm but as I couldn't figure out what they had to do with the popularity of ultra-processed food, I thought it might have referred to something else.

[numpad0]

First time heard of this and got the intention, but funny it's just the nerd's favorite McKinsey and not the whole industry, where there are about -1 other names & firms.

[jacooper]

I though he/she meant MacDonalds