[nyanmatt]

To give a contrary opinion, I didn’t have a problem understanding what this is. I know very little about Elixir, and haven’t done first class web-services in a few years.

Even so, the domain driven design aspect of this framework was instantly recognizable. Additionally, the name “Ash” has a clear phoenix connotation and I immediately assumed Elixir.

It’s possible my naïveté made this easy to understand, as I haven’t done very much web work in recent years.