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by VK538FY
1000 days ago
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I can't speak for the US since I don't live there although I admit it is a very big market... In wine producing countries in general, and the US is one, one will encounter a lot of 'non tariff barriers to trade' (i.e., administrative challenges) that make the import of foreign wines difficult. To be frank, and despite the expense that you correctly underline, I can only imagine doing so with the help of an enthusiastic importer. I know a retailer in Switzerland who would probably love to import Georgian wines (and many others, as long as they fit his taste) but the quantities would be so small to not even be worth your time. Anyway, I do hope to visit Georgia one day and your cave. |
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This leads us to another problem: you cannot easily sell niche products on a large market (Georgian wine and amber wine is one), mainstream customers want mainstream wines.
So, you are left with several options: 1) Do a mainstream wines - beyond my values; 2) Build a brand, which is very, very hard… 3) Do an exceptional wine, “so good they can’t ignore you”… that’s my long term goal. That’s why I am experimenting a lot, which I believe will lead me to a great results. Right now my wine could be ranked as top 5-10%, but my goal is to make it in top 1-2%. Check back in a few years :))