[uoaei]

Does anyone receiving these feel like it's personal enough to be meaningful? I can't help but think that even with some cutesy text, if it wasn't exactly the tone of the person who sent it or it didn't contain some kind of inside joke, it would just come across as a cookie-cutter afterthought. It seems like the Bitmoji of greeting cards, all splash and no depth.

Is the goal to "exit" with a sale to Hallmark or something?

[Ritepaw]

You are absolutely right in that we need to strike the right balance between convenience and value. We discuss this a lot internally and will certainly need a couple iterations before we find the sweet spot.