[Ritepaw]

Everyone's favourite station tailor has no part in this (sadly) ;-)

I have to ask my cofounder about this, as she came up with the name. I remember it meaning something like "an oasis in the desert" which is quite fitting to the whole loneliness problem.

[andsoitis]

It's from a religious text - https://en.wikipedia.org/wiki/Elim_(place)

[kstrauser]

Put something clever involving “N-O-P” near the top of your website, and people will think it’s a cute alphabet reference.