[beardyw]

I launched a web based service when my employer went bust. It took me a couple of months over Christmas to get a clunky system good enough to deploy. It made a bit of money and I quickly smartened it up over the next 6 months. A year later I decided to do it properly, and guess what - I fell into where you are now. After many years the service had barely changed and became so "retro" it was a joke. Users dwindled and I closed it down. I think the moral is -

Set an aggressive launch date, keep to it whatever, and when you are done, repeat.