[Whiteshadow12]

I get it, with the right positioning, you can convince people to buy bottled water for $30 or more, Tony built or found really good positions, you can do the same.

[mrits]

If you were first to market with a patent you'd be able to charge a lot more than that.

[Whiteshadow12]

A patent on bottled water, I would not want to live in that world but you are correct. I get what you mean.