[SleekEagle]

> moving products or services right to the pain or tolerance threshold

When did we start talking about the airline industry?

But seriously, the reason it works for the airline industry is because there is literally no other alternative, unlike in this case.

[dpkonofa]

This is a great take because I suspect that the airline industry is exactly the reason why all these companies are now in the "death by a thousand cuts" stage of their strategies. Literally no one prefers the airlines today and the experience of flying to the same degree (and especially not more) than they did a decade ago or more. Everything about the experience, from the boarding to the seating to the food, is objectively worse than it was before and yet people still need to fly.

[dredmorbius]

Commercial office real estate is another example that comes to mind.

TINA. Until suddenly, with COVID-19, there was an alternative.

And the real estate market is now (slowly) imploding.