Shouldn't the beauty of games be the gameplay and the art, not the technology? Isn't it a good thing that the technology behind a game is no longer the primary selling point?
The technology behind a game is nearly always the primary selling point. There are too many games so users need some way to differentiate them. Seeing that game X uses tech Y means that people will talk about it and play it just to see tech Y. Even if it isn't very good people _will_ talk about which means it gets sales.