In particular, check out numbers 5, 20, 29, 32-36, and very specifically, number 40, should interest you. (See 24-27 if you take umbrage at the applicability of the previous set of rules.)
* https://www.kalzumeus.com/2010/06/17/falsehoods-programmers-...
> 8. People’s names change, but only at a certain enumerated set of events.
Pirahã are an example, they change their names at whim and everyone else accepts this.