[lennixm]

1. I'm not saying he doesn't still have control over governance at Amazon. As executive chair he most certainly does. Operational decision like these are not subject to the board of directors though. He also couldn't "easily" unilaterally fire Jassy. With all the clout he likely still has if he told the board they should vote to fire Jassy over the decision to run ads on PV they would tell him to get bent.

2. You're literally describing a minority stake here.

3. Last data point I saw was around 3% of internet traffic running through AWS. Also I'd say there's quite a large difference between the internet as an entity and the cloud infra a tiny part of it is run on.

4. Most people I know would prefer to get Prime for free but that's never gonna happen either. I'd wager that at this point the only cash flow positive streaming platform out there is Netflix which is simply not sustainable. So it's either cancel the product eventually, raise prices, or introduce ads. The vast majority of people would opt to go with the ads.