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by tomahony 1003 days ago
This is a cool product, but it feels a bit confused.

It seems the innovation here is making the management, editing and publishing of emails much more streamlined through your interface. That's great as it's definitely a frustration of creating emails.

But in the pricing you are focusing on contacts (and therefore "number of emails sent"). First of all, it's very difficult to guess what "contacts" are when considering transactional emails. What if a new user signs up but never uses the app again? Is that a new contact? If I send one marketing email it could be to 200k contacts, but I may only have 1000 transactional emails/contacts per month.

Instead of focusing the pricing around contacts and "emails sent" why not allow customers to "bring their own email platform". This would absolve you of having to worry about email pricing. A custom can connect SendGrid, MailGun or whatever they want. You can then focus your product on the publishing experience (and probably charge a lot more)

1 comments

Thanks for the detailed feedback! We find that users start their company, use us for everything then never have to think about how to contact their users. Requiring a bring your own solution is great for more mature businesses but we’re targeting early stage right now and asking someone to signup for a second service to use ours feels like it may slow things down.
Ah interesting, I understand. Definitely makes sense if you're targeting new companies that aren't worried about emails/contacts in the beginning.