[bee_rider]

Unless the older, more well-known company has a larger ad budget, which seems… very likely.

[Thorrez]

Without ads the big company gets 100% of the mindshare and the small one gets 0%.

With ads the big company gets 99% of the mindshare and the small one gets 1%.

[Thorrez]

I just came across this example of how ads help (or at least helped) small and medium businesses: https://news.ycombinator.com/item?id=37662179